THE FUTURE MENU / COMMERCIAL CONCEPTS
ONE CHIP.
THREE PLACES TO GO.
The product comes first. These are some of the possibilities we’re exploring.
Help shape the launch
One format. Four flavor identities.01 / Take the crunch home
LUNCH.
NOW WITH
LAYERS.
A dozen sandwich-sized chips. One very good reason to open the pantry.
One clear, rigid tray. One chip size and thickness. Each flavor gets its own sleeve color and seasoning profile: orange for Sea Salt, green for Garden Herb, burgundy for Smoked Pepper, and coral with lime accents for Chili Lime. Two protected stacks of six keep the signature shape in view.
02 / The licensed sandwich-shop add-on
“WANT TO
MAKE IT CRUNCH?”
One simple question at the counter.
A whole new reason to love your usual.
Illustrative restaurant integrationYOUR SANDWICH.
OUR SIGNATURE CRUNCH.
Picture Wich Chip offered inside a mainstream sandwich restaurant: a branded ingredient customers can add to a familiar order.
The concept brings the name to the menu, the crisp to the sandwich, and a little orange to the counter. Restaurants keep their identity; Wich Chip becomes the memorable extra.
- 01Choose your usual sandwich.
- 02Add one Wich Chip.
- 03Take a bigger kind of bite.
Concept illustration only. No restaurant partnership or licensing agreement is announced.
Turkey, tomato, lettuce and cheese on grain bread.
A good sandwich. Ready for its next layer?
Illustrative menu and pricing. This preview does not place an order.
03 / A standalone food truck brand
THE CRUNCH
HAS WHEELS.
Big orange energy.
A menu with a signature middle.
Food truck brand conceptBuilt around the bite
A SANDWICH TRUCK.
WITH A CRUNCH
ALL ITS OWN.
A focused sandwich menu, an unmistakable orange truck, and Wich Chip inside every signature build. A concept for festivals, lunch stops and the kind of pop-up you tell your friends about.