WE KNOW WHAT YOU’VE BEEN DOING.
That little look around before you lift the bread.
The handful of chips. The delicate balancing act.
Yeah. We know. We’ve been doing it too.
MEET WICH CHIP. One big chip designed specifically for the inside of your sandwich.
PRE-LAUNCH. MADE WITH YOUR LUNCH IN MIND.
WICH CHIP / THE SANDWICH-SIZED CHIP
ONE BIG CHIP. UNFORGETTABLE CRUNCH.
Thin. Golden. Gently wavy. A little seasoning in all the right places.
Designed to slide right under the bread and bring some serious crunch to the sandwich you’ve already been dreaming about.
Made for the middle. Not the side of your plate.
GO AHEAD.
CLOSE THE BREAD.
You know that sound.
Getting the sandwich ready…
Bread, lettuce, tomato, cheese and turkey assemble around one thin, wavy chip. Tap to trigger the illustrated crunch, or continue to the flavors. Sound is optional.
A little more about the chip
A single, sandwich-sized multigrain chip with thin, multidirectional waves. We’re developing the recipe around avocado oil and flash air-frying; formulation, manufacturing and physical crunch performance still need validation.
Images, animation and the recorded crunch illustrate the intended experience, not a tested production chip.
OUR ORIGINAL CONSUMER STUDY
TURNS OUT,
WE’RE NOT ALONE.
That’s a lot of people who understand the assignment.
In our original consumer study, more than 70% of respondents said they already put chips in sandwiches—or were open to trying it.
About the research
This combined figure comes from the founder’s original consumer study. It includes both people who already add chips and people open to trying it. It does not mean more than 70% already do it.
Sample size, study date, exact question wording, and collection method have not yet been published.
Historical study results are separate from today’s website votes.
An earlier Facebook conversationFind your kind of crunch
YOUR SANDWICH HAS OPTIONS.
Soft bread. Something creamy.
Now pick the crunch in between.
SEA SALT
Turkey. Swiss. One golden middle.
Imagine a touch of sea salt between cool deli turkey and mellow Swiss. Soft bread, then that thin, golden crunch.
Clean · Toasty · SavoryYOUR FIRST CRUNCH?
WHAT’S GOING IN YOUR SANDWICH?
Loading real flavor votes…
Proposed flavors and serving suggestions—not final recipes. Product and packaging are in development.
TODAY’S VOTE / YOUR LUNCH. YOUR CALL.
BE HONEST.
YOU’D TRY THIS, RIGHT?
Imagine your favorite sandwich. Now tuck one big, seasoned chip inside.
Cast your vote. Four quick questions. No email needed.
DO YOU PUT CHIPS ON YOUR SANDWICH?
Be honest. This is a safe space for crunchy sandwiches.
Jimmy John’s, Jersey Mike’s and Subway are hypothetical examples only. No partnerships, endorsements or licensing deals are announced.
Got a friend who puts chips in everything?
More ways to help? Get InvolvedONE CHIP. A LOT OF POSSIBILITIES.
IMAGINE THIS
ON YOUR NEXT SUB.
Your kitchen. Your usual lunch spot.
Here’s where the idea could go.
IN YOUR PANTRY.
A possible 12-pack. Turkey on Monday. Ham and cheddar on Tuesday.
WITH YOUR USUAL.
Your usual sub. One extra layer you might not want to skip.
AROUND THE BLOCK.
A sandwich truck with one very good reason to stop.
Future concepts. In development.
YOU KNOW WHO YOU ARE.
WE FOUND
OUR PEOPLE.
You’re the one who sees a perfectly good sandwich and thinks: Needs chips.
We’re working on something for people like you. And we could use a few opinions along the way.
We’re thinking of calling this crowd the Crunchies. You can weigh in on that, too.
GET INVOLVEDTHE BEST PART IS STILL TO COME.
We’re working on the chip.
You’re already thinking about the sandwich.
Sounds like we’re onto something.
WICH CHIP.UNFORGETTABLE CRUNCH.
GOOD. YOU’RE HERE.
YOU’RE IN.
Looks like lunch is about to get a whole lot crunchier.
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Pre-launch updates. No orders or samples available yet.